![]() ![]() ![]() They were asked to review these materials and provide feedback that was used to validate the set of concepts identified and determine if the design-related questions sufficient for creating a transmedia narrative design framework. The final round of data collection consisted of a set of online interviews with three professionals experienced in the creation of transmedia narratives. Concept mapping–a graphical tool used to organize and represent knowledge–was employed to identify the concepts embedded within the questions and the relationships be-tween those concepts and develop a hierarchical structure of transmedia concepts and their associated properties. This preliminary list of questions was used to develop a framework for transmedia narrative design. Six online projects that use transmedia techniques were reviewed in order to develop a list of questions that identified key areas of transmedia narrative design. ![]() An effective transmedia narrative is more than a collection of story elements or stories scattered across a number of different media and the process of creating them is a relatively uncharted area. The research question of this thesis focuses on how transmedia narrative designers and developers can tell effective stories across multiple media. Among those challenges are keeping readers/viewers interested in a narrative scattered across multiple media and providing a comprehensive framework to guide transmedia project design and development teams. The integration of several different media into a cohesive and coherent narrative is a major challenge for the creators of transmedia narrative. Transmedia narratives are being developed for a wide variety of applications including entertainment, education, marketing, advertising, organizational change, and activism. Transmedia narratives are a rapidly emerging form of communication in which stories are told across multiple media. ![]()
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